THE PROBLEM

Bandalé had established themselves as a provider of Shea butter to therapists and their clients. They  sought to break into the retail market with a range of products and needed a brand that communicated the product offering.

THE SOLUTION

Shea butter, a time-honored skincare remedy in the culture of the brand’s founders, has been passed down through generations. This rich heritage inspired the creation of Shea Love, a brand that embodies tradition, care, and natural beauty.

The logo, a distinctive heart shape with a subtle, hidden hand, symbolizes the brand’s nurturing essence. To honor Shea Love’s African roots and celebrate its natural ingredients, we chose a palette of earthy tones and incorporated organic textures, creating a visual identity that feels both authentic and premium.

The brand’s tone of voice reflects its mission of sharing love and care, with messaging across advertising and social media that radiates warmth, connection, and community.